The Future of Video: Imagining in 3D

New technologies are emerging all around us.

From the rapid rise of AI to the looming pervasion of the metaverse, our imagination can only conjure a hazy, dream-like projection of how life might change over the coming decades.

But as fascinating as these technologies may be for the future, they present a unique marketing challenge today:

How do you tell the story of a technology that’s so broad and unexplored, the possibilities are endless?

That’s the challenge we faced in our recent project with Evercoast, the Brooklyn-based, volumetric capture company that transports 3D humans into digital environments for customers like T-Mobile, Warner Media, Comcast, and more.

When Evercoast approached Fondu about bringing its platform to life through branded video content, we knew that focusing on product features alone wasn’t enough.

In order to communicate the possibilities of the technology, we had to cut to the core of what Evercoast is building, and what it means for the future of 3D video.

I sat down with our Creative Director, Isaac Italiaander, to understand Fondu's unique approach to crafting the Evercoast story:

What were your first impressions of the Evercoast product?

In our first meeting, Ben Nunez (CEO & Co-founder) gave us a quick demo of Evercoast’s futuristic product, and explained the company’s need to introduce its multifaceted volumetric capture platform to a wide audience. I immediately saw the opportunity to not only generate hype, but inspire imagination about the possibilities of this technology.

Tell us about the creative process

The game plan was to develop two main video concepts: (1) a captivating Brand Trailer to generate awareness and curiosity around Evercoast’s product, and (2) an End-To-End video providing a technical overview of the volumetric capture and cloud render process. We wrote scripts centered around “the future of video”, and the ease with which the product enables humans to interact with the physical and digital worlds. Then, we hustled to plan and produce the multi-day shoot at Evercoast’s headquarters in Brooklyn, NY. The post-production process was a highly technical and creative endeavor, particularly working with VFX to place Evercoast’s proprietary volumetric assets inside complex 3D environments.

‍How did you come up with the “projector” scene?

While imagining the Brand Trailer, we aimed to highlight the contrast between 2D video as we know it, and the approaching 3D world that Evercoast is helping create. We thought: why not begin the story with flat, projected images telling the history of film and innovation, before dramatically immersing ourselves in 3D? So we rented four projectors and found a great warehouse studio space. Frankly, I had no idea how the projector concept would come out, but our on-set crew did a great job bringing it together, and it’s one of my favorite scenes in the video.

Where did you find the actors?

All of our performers were New York locals whom we found through online channels. They were all extremely professional and brought fantastic energy to the shoot. I loved working with them.

How did you pull off the 3D scenes?

The 3D scenes were the most demanding portion of this project, by far. Since we were working with new technology, it was a learning experience for everyone involved, and the Evercoast team was extremely helpful along the way. After many weeks of iteration and back-and-forth, we finally arrived at the beautiful results you see in the video. Huge shout out to VFX artist Zach Bernstein for bringing these shots to life in Unreal Engine.

Wrap-Up: Crafting a Vision

At Fondu, we believe that a strong brand narrative is key to communicating the potential of your tech, and infusing your product with purpose. Our unique approach is centered around a deep, empathetic understanding of your product, customers, and use cases, out of which we craft stunning videos that generate hype and inspire the imagination. If you have a story to tell, let's talk!